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Permalink: http://azkafiras.tumblr.com/post/130332784457/college-final-project

Hello, Indonesia! Happy National Batik Day! I think that today is the right time to share my college final project to all of you. So, here’s the reason…
Before I finally graduated, I’d had such a hard time working on the final project. Lack of sleep, been sick for a week, ate once a day, etc etc; are the most common problems in this case. But the actual problem was the title of my final project: “Brand Activation Media Designing of ‘Sobha Varna’ Color Trend in Mustika Ratu Product”. Well I understand that some of you may be confused. What the heck is brand activation? What is ‘Sobha Varna’ Color Trend? What is Mustika Ratu? Is that a name of a company? But what company?
Simple explanation:
Mustika Ratu is one of the biggest semi-traditional cosmetic companies in Indonesia. ‘Sobha Varna’ is one of the color trend products made by Mustika Ratu. The words ‘Sobha Varna’ have a complicated meaning, but the color shades of this product are adapted from the colors of batik Sogan fabric (origin: Surakarta/Solo city in Central Java province).
According to the theory, there were a number of activities in brand activation; one of them was an event. A batik Sogan fashion show event called ‘Eksogan’ - stood for ‘Eksotisme Sogan’ (‘Sogan Exoticism’) - was the solution that I used to increase the popularity and the selling of ‘Sobha Varna’. And yes, I had to make the mechanisms and design the media of the event. I decided this event would be held on National Batik Day that coincided with October 2, 2015. AND IT’S TODAY!
Thanks for reading first (If you did). But all I really want you to see is my artwork; the media I designed for the final project. Check them below!
DISCLAIMER: This is NOT a real event. Brands, sponsors, assets, materials, and all that related to commercial matters are used for educational purposes only. Company logos and also photos are included in the design were taken from internet sources.
Font credit: ‘Sweetly Broken’ and ‘Sakkal Majalla’.

Product Catalog.

Mirror Key Chain.

Cosmetic Pouch (Drawstring & Zipper).

Poster.

Invitation.



Pre-event Cover Photo, Main-event Cover Photo, and Price Details Photo (on Facebook).

Brochure.

Mobile Demo Van Miniature.

X-banner.

Standing Billboard Miniature.